CEREX Advanced Fabrics, Inc. (“CEREX” or “we”) recognizes the importance of keeping your personal information private. The purpose of this Privacy Policy is to describe how CEREX collects, uses and shares information about you through in-person interactions and our online interfaces, including www.cerex.com and https://www.cerex.com/ (collectively, the “Website”), through e-mail communications, and at meetings, trade fairs and conferences we attend.

We encourage you to read this Privacy Policy carefully and to contact us as set forth below if you have any questions or concerns about our privacy practices.

What is the scope of this Privacy Policy?

This Privacy Policy applies to information we collect from you, including, at and through the Website, e-mail communications, and at meetings, trade fairs and conferences we attend.

How do we collect information and what kind of information do we collect?

If you choose to provide information to us while visiting our Website, for example, through the “Contact Us” or “Request a Sample,” links and/or if you choose to download information from our Website, we typically collect your name, physical address, email address, phone number, and company name so that we can reply to you and answer your questions, provide you with information about our products and services, provide you with samples of our products, and deliver the products or services you have purchased. In certain cases like with sole proprietor vendors or customers, we also may collect social security numbers to be able to comply with tax laws while making or processing payments.

We conduct business meetings with prospective and existing customers where contact information is exchanged to enable the participants to identify and introduce themselves and to allow for follow-up among the participants.

We attend and exhibit at various trade fairs and conferences and may collect your personal information when you visit us so that we can contact and follow-up with you after the trade fair or conference. This can be obtained from the business card that you provide, the trade show visitor information forms we complete to summarize our discussions, and the electronic information scanners used at most trade fairs today.  We store the information you provide on company servers, computers and in paper files (e.g. notes, files folders, business card rolodex files) so that we can communicate effectively with the right people in your organization.

If you contact us through electronic communication, including by email at our orders@cerex.com address, we typically retain the email in our file servers and collect any contact information you provide so that we can reply to you. Your email also contains metafiles that may contain IP addresses, domain names, and other standard file information and this information may be retained electronically on our servers or in routine back-up files.

When you place a purchase order with us or inquire about our products and/or services through electronic and non-electronic means, including through our customer service email address orders@cerex.com, by sending us a fax purchase order or by mailing us a purchase order, we collect necessary information to enter, process, ship and obtain payment for your order. Typically this includes names of key contacts, email addresses, phone numbers, physical addresses (where to ship to and invoice to), bank account numbers, payment card information (to process payments) and other information to complete the purchase transaction and/or reply to your inquiry.

When a customer requests CEREX to provide credit terms, you are also authorizing and acknowledging that CEREX has the right to evaluate your financial status and credit risk. We typically obtain third-party credit reports like those provided by Dunn & Bradstreet. These reports may contain personal information that the report provider collected to fully assess the financial risks of providing credit. CEREX may store the credit reports on its servers, computer files and/or in paper form in traditional customer files for reference purposes. Periodically, we may also insure international accounts receivable with carriers of this type of insurance. In order to do so, we may share your personal information and credit report with the applicable insurer.

How do we use and share your personal information?

CEREX uses your personal information to answer your questions, provide you with excellent customer service, process and acknowledge orders, evaluate credit risk, obtain and make payments, provide you with marketing information about our products and services, develop sales forecasts, work on joint research and development projects, provide information about trade fairs we are attending and new products we are introducing, and other activities in the normal course of manufacturing, marketing and selling nonwoven fabrics.

As discussed below, we may also disclose your personal information to third- parties who have been retained to assist us in running our business.

Additionally, CEREX will share personal information with third-party companies, organizations or individuals outside of CEREX if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to (1) meet any applicable law, regulation, subpoena, legal process or enforceable governmental request, (2) detect, prevent, or otherwise address fraud, security or technical issues, or (3) protect against harm to the rights, property or safety of CEREX, our users, customers or the public as required or permitted by law.

If the ownership of all or substantially all of our business changes or we otherwise transfer all or part of our assets relating to our business or the Website to a third-party, such as by merger, acquisition, bankruptcy proceeding, joint venture, partnership or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless you agree differently or unless otherwise permitted by applicable law, your information would remain subject to the terms and conditions set forth in this Privacy Policy.

Except as set forth in this Privacy Policy, CEREX will not sell your personal information to any other company for any purpose.

Third-party Websites, Cookies, Web Analytics and Third-party Services

Third-party Websites. Third-party websites that are accessible through the Website, including, but not limited to, social media websites and www.landrumhr.com, may collect personal information. The information practices of third-party websites are not covered by this Privacy Policy. CEREX is not responsible for the privacy policies or data collection practices of third-party websites. We encourage you to review privacy policies offered by third-party websites before disclosing personal information.

Cookies. To improve your experience on our Website, we may use “cookies,” web beacons, and other technologies to receive and store certain information when you interact with our Website through your computer and mobile device. Cookies are an industry standard and most major websites use them.  A cookie is a small text file that our Website may place on your computer as a tool to remember your preferences.  When you visit our Website again, the cookie allows our site to recognize your browser. Cookies may store unique identifiers, user preferences and other information, such as your IP address, what pages you visit or how you arrived at our Website. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of our Website. To learn more about cookies, please visit http://www.allaboutcookies.org.

We utilize web analytics and third-party services to help us market, sell, and provide information about our products and services; and we provide your personal information to these third-party companies to assist us in conducting business with you as a potential or existing customer. Some of these web analytics and third-party services include, but are not limited to:

Web Analytics. We use web analytics tools, including, but not limited to, Google Analytics, which is a third-party service that transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand Website traffic, and web page usage. For more information concerning Google Analytics and how it collects and processes data please see “How Google Uses Data When You Use Our Partners Web Sites or Apps” located at www.google.com/policies/privacy/partners. We use the information provided by these tools to improve our services and our online advertisements. These tools place session and persistent cookies in your browser to identify you as a unique user the next time you visit our Website. Each cookie cannot be used by anyone other than the service provider (ex: Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside, including the United States.

Third-party Services

We may provide your personal information to our affiliates, distributors, common carriers and other third-party service providers to help us process orders, deliver products and otherwise assist us in our business. We also use marketing and payment providers, including the following:

Constant Contact. Constant Contact provides email based communication services that allow CEREX to provide information about our products, our presence at trade shows, upcoming events and customer notifications such as price adjustments and other information that is helpful to conduct business effectively. We maintain a database of contact information, including names, email addresses, phone numbers, and physical location addresses, of potential and existing customers on our internal servers and on Constant Contact’s servers. For more information about Constant Contact and its privacy policies, please see Privacy Policy.

Pay Pal. In order to provide options for our customers to make payments to CEREX and for CEREX to make payments to its vendors, CEREX utilizes the services of PayPal. PayPal is an online payment transaction service that provides convenience and additional security to both the payor and payee. CEREX utilizes PayPal to collect payments from customers so that CEREX does not have to collect and protect sensitive payment information, including, but not limited to, credit card numbers, bank account numbers, birth dates, and/or social security numbers. For more information about PayPal and its privacy policy please see https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

 Children’s Privacy

Our Website is not directed toward children under 13 years of age. If you are under the age of 13, please do not attempt to use this Website or provide any personal information about yourself. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 13, please contact us as provided below.

Where do we store and how do we protect your personal information?

CEREX is based in the United States. Any information collected through our Website or through in-person interactions, as described in this Privacy Policy, may be stored and processed at our main office in Pensacola, Florida, or in any other location or country where CEREX or our service providers maintain facilities. The United States is not recognized as having adequate safeguards. If you are located outside of the United States, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of your personal information to the United States.

CEREX protects your personal information through appropriate technical (e.g. firewall, intrusion detection system and VPN access), physical (e.g. our servers are locked in a secure room with limited access), and administrative (e.g. use of PINs, authorized user password protection, etc.) security measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorized way. However, since no method of Internet transmission nor electronic or physical storage is 100% secure, CEREX cannot guarantee, ensure, or warrant the security of any personal information you transmit to CEREX.

How long do we keep your personal information for?

We will keep your personal information until you contact us and tell us to modify or delete it from our servers or until we determine that the personal information is no longer needed to fulfill the purposes for which it was collected. CEREX will also retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, protect our assets, and enforce our agreements.

Your rights in relation to our use of your personal information.

CEREX respects your right to access and control your personal information. At any time, you have the right to access, correct, or delete your personal information in certain circumstances. You also have the right to withdraw any consent you have given CEREX to process your personal information. If you have questions about the personal information CEREX has about you, need to modify, access or delete your information, or want to withdraw your consent for CEREX to process your personal information, you can contact CEREX as provided below.

Please ensure that you provide an appropriate method of contacting you so that we can verify your identity prior to making any changes to your information. We will respond to you promptly with confirmation that your requested corrections, modifications or deletions have been completed and provide you with a copy of the current personal information in our possession for your review.

Changes to this Privacy Policy

This Privacy Policy may be modified or changed at any time and at CEREX’s sole discretion. We will notify you of any changes by posting the new Privacy Policy on our Website. Changes will be effective immediately upon their posting.

Who is CEREX and how can we be contacted?

CEREX is a manufacturing company that produces, markets and sells high quality spunbond nylon nonwoven fabrics that are used in a variety of end use applications around the world. We are located in Pensacola, Florida USA.

You can contact us by:

  • sending an email to orders@cerex.com,
  • writing to us at 610 Chemstrand Road, Cantonment, Florida 32533 USA, or
  • using our “Contact Us” form on our Website in the “How Can We Help You” or “Comments or Suggestions” sections.

We encourage you to contact CEREX if you have any concerns regarding this Privacy Policy or our privacy practices. However, any EU resident who feels we have not resolved a privacy concern related to personal information processed or transferred by CEREX has the right to submit a complaint to a supervising authority.

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